New users and existing customers are playfully incentivised by creating extrinsic motivation: Prizes and rewards are used to generate leads, acquire new customers and intensify customer loyalty.
Participation by several hundred thousand users is not uncommon. Branded games have established themselves as an effective marketing tool that helps to strengthen brand loyalty.
There are no limits to creativity here - from simple casual games to elaborate collaborations, such as the Garfield animated film from 2024. The Vitakraft brand thus appears in a new, entertaining light and reaches its target group in an innovative way.
